Problem Statement
When we started working on growth initiatives in our company, we had to learn about messaging and marketing platforms. But the learning curve turned out to be massive.
We noticed four major pain points:
- Creating a campaign flow.
- Segmenting the right user cohort that needs to be activated.
- Using user context to design messaging and CTAs.
- Designing assets that go into the message.
These challenges existed for both WhatsApp and Email Marketing.
Current Tools & Challenges
Clevertap
Clevertap is an event-based communication tool that helps create user cohorts based on tracked behaviours and events.
Challenges:
- Huge learning curve to understand events infrastructure.
- Overwhelming for non-tech or new employees.
- Restricted experimentation for generalists who couldn't execute campaigns end-to-end.
This complexity stopped generalists and non-technical employees from experimenting freely, since they weren't equipped to execute campaigns end-to-end. In short, growth experimentation became limited to those with technical expertise.
Harmonnic AI Goal
We started Harmonnic with a clear goal:
👉 Make product communications accessible to all.
In plain English — you bring the user insight, and Harmonnic handles everything else.
Key Features
- AI Prompt-Based Segmenting – Segment users by simply describing them in natural language.
- AI Copy Generation (using user insights) – Create contextual copy tailored for WhatsApp and Email campaigns.
- AI Banner Generation (using your brand kit) – Auto-generate on-brand creatives without relying on design teams.
Impact
Harmonnic eliminates execution barriers in campaign creation. It enables growth teams and product managers to:
- Run campaigns without technical dependency.
- Experiment faster with segmentation, messaging, and design.
- Unlock personalization at scale, without added complexity.
With Harmonnic, all you need is the user insight — execution is automated.